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Thursday, July 21, 2011

Vintage Winston-Salem: Shell Service Station

This single story Shell station, in the shape of a giant scallop shell, was built in 1930 at Sprague and Peachtree Streets in Winston-Salem. The owners of the oil company decided to attract customers through a series of shell-shaped service stations. They built eight in the Winston-Salem area, but this station at Sprague and Peachtree is the only one remaining. The Shell station speaks to the literalism prevalent in some advertising during the 1920s and '30s.

Preservation North Carolina, an organization dedicated to the preservation of historic sites, spent a year and $50,000 to bring the landmark station back to its original condition. The landmark now serves as a satellite office for Preservation North Carolina.

Note: This is the second in a series of vintage Winston-Salem posts. If you have a photo you'd like to be considered for a feature, message me.

Other posts in the series:

Vintage Winston-Salem: Pepsi ad on Burke St.

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